Spoken Alpha
BZUN
Baozun Inc.
Overview
Baozun Inc is a Consumer Cyclical company operating in Internet Retail with a $158.8M market cap.
Most recent earnings call: Q1 FY26 on May 20, 2026.
21 earnings calls indexed on Spoken Alpha.
Behavioral analysis
Management language signature
Disclosures
Investor Relations
Extracted from SEC 10-K filing, 2026-06-21.
Transcripts
Recent earnings calls
Most recent calls indexed for this ticker. Open any call to drill into prepared remarks and Q&A.
- Q1 FY2026Earnings2026-05-205 Q&A exchanges
- Q4 FY2025Earnings2026-03-256 Q&A exchanges
- Q3 FY2025Earnings2025-11-255 Q&A exchanges
- Q2 FY2025Earnings2025-08-286 Q&A exchanges
- Q1 FY2025Earnings2025-05-215 Q&A exchanges
- Q4 FY2024Earnings2025-03-206 Q&A exchanges
- Q3 FY2024Earnings2024-11-215 Q&A exchanges
- Q2 FY2024Earnings2024-08-2811 Q&A exchanges
- Q1 FY2024Earnings2024-05-2812 Q&A exchanges
- Q4 FY2023Earnings2024-03-216 Q&A exchanges
- Q3 FY2023Earnings2023-11-226 Q&A exchanges
- Q2 FY2023Earnings2023-08-2811 Q&A exchanges
- Q1 FY2023Earnings2023-05-258 Q&A exchanges
- Q4 FY2022Earnings2023-03-225 Q&A exchanges
- Q3 FY2022Earnings2022-11-2912 Q&A exchanges
- Q2 FY2022Earnings2022-08-2313 Q&A exchanges
- Q1 FY2022Earnings2022-05-265 Q&A exchanges
- Q4 FY2021Earnings2022-03-1011 Q&A exchanges
- Q3 FY2021Earnings2021-11-3012 Q&A exchanges
- Q2 FY2021Earnings2021-08-1920 Q&A exchanges
- Q1 FY2021Earnings2021-05-189 Q&A exchanges
History
Earnings history
Reported quarters with consensus, surprise, and 1-day reaction context.
Track Record
SampleSpoken Alpha tracks BZUN's historical accountability: how often management beat consensus, how the stock reacted, and how guidance evolved across the cycle. The figures below are illustrative placeholder data generated for layout — they will be replaced with real deviation metrics, True Consensus values, and EODHD price reactions as those data layers land.
Beats consensus 10/10 quarters with 50% positive reaction rate
SampleConsistent execution against consensus with the stock following through is the cleanest signal a guidance regime is calibrated. Worth watching for the inflection where execution deteriorates relative to the bar.
Raised guidance 8 quarters in a row
SampleConsecutive raises tighten the bar quarter over quarter. Watch the most recent print for the magnitude of the beat — a smaller beat against a higher bar is the early signal that the regime is breaking.
Quarterly beats & misses
Sample| Quarter | Actual EPS | Consensus | Surprise | 1D | 5D |
|---|---|---|---|---|---|
| Q1 FY2026 | $1.23 | $0.97 | +27.1% | -2.1% | -4.4% |
| Q4 FY2026 | $1.20 | $0.93 | +28.9% | -2.0% | -0.3% |
| Q3 FY2026 | $1.13 | $0.90 | +26.1% | -3.1% | -1.9% |
| Q2 FY2026 | $1.28 | $1.01 | +26.6% | +5.2% | +5.2% |
| Q1 FY2025 | $1.28 | $1.04 | +23.0% | +2.2% | +2.2% |
| Q4 FY2025 | $1.35 | $1.07 | +25.9% | -4.3% | -4.2% |
| Q3 FY2025 | $1.41 | $1.07 | +31.7% | +1.9% | -0.1% |
| Q2 FY2025 | $1.28 | $1.06 | +20.8% | +2.0% | +4.5% |
| Q1 FY2024 | $1.17 | $0.96 | +21.7% | +4.3% | +2.2% |
| Q4 FY2024 | $1.37 | $1.09 | +25.5% | -3.0% | -4.7% |
Guidance change history
Sample- Q1 FY2026Raised2026-04-15
- Q4 FY2026Raised2026-13-15
- Q3 FY2026Raised2026-10-15
- Q2 FY2026Raised2026-07-15
- Q1 FY2025Raised2025-04-15
- Q4 FY2025Raised2025-13-15
- Q3 FY2025Raised2025-10-15
- Q2 FY2025Raised2025-07-15
Peers
Other companies in Consumer Cyclical
Sector peers tracked by Spoken Alpha. Each links to the same machine-readable IR surface — earnings calls, executives, and accountability scores.
API
For developers and AI agents
The same data on this page is available as a machine-readable feed via the Spoken Alpha API. One call returns the IR URL, recent transcripts, and accountability scores for BZUN.
$ curl https://api.spokenalpha.com/v1/companies/BZUNFAQ
Frequently asked about BZUN
Where can I find Baozun Inc.'s (BZUN) earnings call transcripts?
Spoken Alpha indexes BZUN's earnings call transcripts at https://spokenalpha.com/companies/BZUN. Each call links to attributed speakers and parsed analyst Q&A. Baozun Inc.'s own investor relations page is at https://ir.baozun.com/.
When was Baozun Inc.'s most recent earnings call?
Baozun Inc. (BZUN) held its most recent earnings call on 2026-05-20, covering fiscal Q1 2026.
What sector is BZUN in?
Baozun Inc. (BZUN) operates in the Consumer Cyclical sector (Internet Retail industry).